What is PPC? - Updated
PPC stands for Pay Per Click, it is considered one of the best ways to drive traffic to your website. PPC advertising is a method of online marketing in which ads are being placed in a planned way on SERP. It enables you to get quality traffic without wasting a valuable amount of money. PPC is an auction-based system where advertisers bid to rank on the first page of search engines to target the audience. It basically determines the success of online advertising and email campaigns. In this method of marketing, advertisers are only charged when their ads are clicked by the users. Here the main focus is to buy the traffic rather than getting organic traffic. Examples of PPC ads are Facebook ads, Google ads, Twitter ads, etc. Terminologies of PPC: 4 C’s in PPC can be defined as: CPC: It stands for “Cost Per Click”. It can be defined as the specified amount of fee being charged to the advertisers whenever someone clicks on their ads. The amount spent is known as Cost Per Click. The fe