Sign Printing: Common Mistakes You Should Avoid
Your business sign has to stand out to get noticed. After you put so much effort to develop your brand logo and vision, a well-crafted sign is an effective way to make a statement to your potential customers. However, even a business sign can drive your customers away if you do not design it the right way.
So, when you plan for sign printing, there are a few mistakes that you need to avoid. Let’s take a look at them.
Choosing the Wrong Color Scheme
One of the most common mistakes you can make with custom sign printing is choosing a bad color scheme. The design depends on an efficient color scheme for creating the effect you are looking for. The colors you choose can help in setting the mood and attract customers. If you choose the right colors it can help in grabbing your customer’s attention from a distance. Nevertheless, too saturated and bright colors can be distracting. There are various aspects to designing a good color scheme. Consider adding contrast as it will help in improving the visibility of the text. But make sure that you are not overdoing it. The design has to be harmonious. Hence, you have to select colors that work well.
Typos and Misspellings
Typos and misspellings on the A frame signs are very common. As a matter of fact, there have been some expensive typos. It can be more devastating than you think.
Imagine, you put in the time and effort to create the perfect sign for your business, printing, and setting it up, just to realize that it has a major typo.
Even harmless misspellings can hurt the brand and make your business appear unprofessional. However, if the typo has some other insinuation, your brand might be even in more trouble.
Hence, make sure that the custom A frame signs don’t have any spelling mistakes, you need to review them before A frame sign printing.
Not Using Proper Image Resolution
Incorrect image resolution is a common printing mistake that mostly happens due to inexperience. In case you are using an image that has a low resolution, the image is not going to be clear, crisp, and high quality. Hence, it is important to ensure that you are using images with the right resolution. Do not use stock images or images downloaded from the internet. If possible, get a photographer to click photos to include in the sign.
Including Too Much Information
It is easy to add more than one image, punch line, statistics, etc. But it can be difficult to delete the information you are including. Nevertheless, savvy sign designers of custom signs know that less is always more when it comes to using them for advertising.
You can easily fall victim to this. When you have the message, you want to send, you might easily get overwhelmed and include too much in the sign. But the good thing is there are ways around this. Make sure that you limit the number of words on the signage and get people for interacting with the brand.
Include your social media account details to redirect your customers to learn more. When you are planning on printing a sign, you need to decide on the focal point.
Not Paying Attention to the Size
Is the text making the best use of the sign’s size? Will the text on the signs be readable?
When you are printing signs, you have to factor them into the design. It is another reason why it is crucial to limit the number of words on the sign so that you can make it appear larger and make the most of the space.
Once you have designed the sign, take a few steps back and check if you can read everything that has been written on it.
Not Using Contrast
Another reason signs are difficult to read is when you do not use contrast. Try to read a sign with yellow lettering against an orange color background. It is going to be incredibly difficult.
So, you should use color psychology when you are designing a sign. However, make sure that you are using one dominant color along with white. This contrast can help the message resonate with those who are going to be attracted by it.
Within just a few seconds of checking out the sign, they are going to understand what it has to say. You can use the sign as a call to action for your business. Your customers refer to the sign to take the next step, such as calling your store or dropping by your office.
